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The Taken Seat

Founded to a six-country exit in fourteen months.

Carriage is the clearest evidence of how we operate, so it is set out here in full — with the sources for every figure on the page.

The record

~$200M

Total consideration including earn-outs; approximately $100M (€84.8M) upfront.

Delivery Hero Annual Report
FY2017

~$1.3M

Total raised before the acquisition — a single seed round.

Company record
2016

12,000

Riders, alongside more than 1,000 employees across six countries.

Company record
2017

The problem

In 2016 Kuwait had no reliable own-fleet delivery. Abdullah Almutawa saw it from the other side of the counter, running a restaurant: orders arrived late, or cold, or not at all, and no operator would take responsibility for the rider.

The build

Carriage was founded in March 2016 and its apps went live that May, with its own riders and its own dispatch — the expensive answer, and the one that made service a thing the company controlled rather than bought. Expansion followed into Bahrain, Saudi Arabia, the UAE, Qatar and Egypt — five further markets, each with its own labour and licensing regime.

The exit

Delivery Hero SE (Frankfurt: DHER) announced the acquisition on 29 May 2017 — fourteen months after the company was founded, in Delivery Hero’s own words. The founders stayed: Abdullah joined Delivery Hero’s Global Leadership Council and later became Chairman of Carriage.

What it proves

Speed. Fleet operations at scale. Multi-country regulatory execution. And integration into a listed European group — the four things a partner deploying hardware into this region actually needs to know we can do.

Milestones

March 2016

Carriage founded in Kuwait

Own fleet, own dispatch. Apps live that May.

May 2017

Acquired by Delivery Hero SE

Announced 29 May, fourteen months after founding.

2018

Rent Your Machine founded

Heavy equipment rental, Saudi Arabia and the UAE.

2019

The Taken Seat founded

The model applied deliberately, by Musab and Abdullah Almutawa.

2023

Forbes Middle East

Abdullah Almutawa named among Top Kuwaiti Entrepreneurs.

2026

Rent Your Machine scales in Saudi Arabia

Riyadh office; delivery across all thirteen regions.

Sources

Every figure on this page is checkable. Where a number comes from a company record rather than a public filing, it says so.

Acquisition announcement

Delivery Hero SE, 29 May 2017

Consideration and upfront figure

Delivery Hero SE Annual Report FY2017

Top Kuwaiti Entrepreneurs 2023

Forbes Middle East